Nykaa Seller Image Guidelines for Beauty & Skincare Brands
Complete Nykaa seller image specifications, brand story page requirements, and lifestyle photography standards that get your beauty products featured and ranked on India's top beauty marketplace.
Why Nykaa Image Quality Determines Your Sales Rank
Nykaa is India's leading beauty and personal care marketplace, trusted by over 25 million active customers. Unlike general e-commerce platforms, Nykaa's buyers are sophisticated beauty consumers who compare shades, textures, formulas, and brand stories before adding to cart.
On Nykaa, your product images are your store. A brand with professionally shot, specification-compliant images earns: - Higher placement in Nykaa's search algorithm - Eligibility for Nykaa's curated *Hot Picks*, *Best Sellers*, and *Editor's Picks* features - Increased Add-to-Cart rate (Nykaa data shows image-optimized listings convert 3.5× better) - Brand page featuring and newsletter inclusion
Nykaa Product Image Specifications (2026 Standards)
Main Product Image (Hero Shot) | Requirement | Standard | |-------------|----------| | Background | Pure white (#FFFFFF) | | Resolution | Minimum 1200 × 1200 px (2000 × 2000 px preferred) | | File Format | JPEG or PNG | | Max File Size | 10 MB | | Product Coverage | 80–85% of frame | | Text / Watermarks | Not permitted on main image | | Props / Ingredients | Not permitted on main image |
Secondary & Lifestyle Images (Up to 8 Total) Nykaa recommends and often mandates for premium placement:
- **Texture Close-Up** — gel, serum, cream, or powder macro shot showing product consistency
- **In-Use Lifestyle** — model applying the product (diverse skin tones preferred)
- **Ingredient Flat Lay** — key ingredients arranged beside the product on a neutral background
- **Before/After Infographic** — for treatment products (serums, exfoliants, retinols)
- **Shade Range Grid** — for foundations, lipsticks, eyeshadows (all shades in one image)
- **Usage Instruction Graphic** — step-by-step application in a clean infographic format
- **Certification & Formulation Badges** — DERMA tested, cruelty-free, vegan, AYUSH, etc.
Nykaa A+ Content: Brand Story Page Requirements
Nykaa's A+ Content (Enhanced Brand Content) is available to brand-registered sellers and dramatically increases conversion. Your A+ page should include:
1. Brand Manifesto Banner A full-width 1400 × 400 px hero banner with your brand tagline, founding story (1–2 sentences), and hero product imagery. This is what Nykaa editors evaluate when selecting brands for newsletter features.
2. Ingredient Transparency Module For serums and treatment products, Nykaa's A+ system supports a formatted ingredient spotlight: - Key active ingredient name and percentage - Clinical efficacy claim with study reference - "Works best with" complementary product cross-sell
3. Brand Values Grid A 3-column icon grid: Cruelty-Free | Dermatologist Tested | Sustainable Packaging. These values are prominently displayed in Nykaa's filter system and influence buyer choices.
4. Shade / Variant Selector Module For color cosmetics: a visual shade tile selector showing all SKUs with shade names, finish types (matte, satin, shimmer), and skin tone recommendations.
Build Your Nykaa Brand Catalogue with Poco Print
Top beauty brands listed on Nykaa maintain a companion **Brand Lookbook / Product Catalogue** distributed to: - Offline beauty salons and parlours (B2B wholesale) - Pharmacy and chemist chains (institutional buyers) - Influencer and MUA (Makeup Artist) gifting kits - Press and media review packages
Poco Print's **Luxe Parfumerie** and **Botanical Artisan** templates replicate Nykaa's editorial aesthetic with soft gradients, ingredient transparency panels, and DERMA certification badge blocks — ready to export as a 300 DPI print PDF or compressed WhatsApp-shareable file.
[!TIP] > Send your Poco Print brand catalogue PDF to Nykaa's Key Account Manager when requesting premium placement or editorial features. Brands with professional offline collateral are significantly more likely to be featured.
Always request a digital press proof before authorizing full-volume offset print runs. This lets you inspect binding trims, staple creep, and CMYK color densities on your actual paper stock.