Handmade Candle Catalogue: Scent & Size Labeling Guide for Makers
Your candle catalogue needs to communicate scent, burn time, and wax type without the buyer being able to smell the product. Here's exactly how to label and photograph candles for B2B and gift buyers.
Why Candle Catalogues Must Work Without the Smell
Unlike physical retail where buyers sniff candles before purchasing, catalogue buyers — wholesale gift shops, hotel procurement teams, corporate gifting buyers, and online marketplaces — rely entirely on your written scent description and visual presentation to make a purchasing decision.
A professional *handmade candle catalogue* replaces the olfactory experience with language that triggers sensory imagination.
The Scent Description Formula
Every candle in your catalogue needs a scent description in this format:
**[Top Notes] + [Heart Notes] + [Base Notes] + [Mood/Occasion Association]**
Examples: - *"Fresh bergamot and green tea open into a heart of white jasmine, settling into a warm base of sandalwood and vanilla musk — perfect for meditation spaces and bedroom unwinding."* - *"Zesty Sicilian lemon top notes meet eucalyptus and spearmint, with a clean, cool base — ideal for home offices and morning routines."*
This format helps buyers select candles by mood and occasion without needing to smell them.
Product Card Specifications for Candle Catalogues
| Field | Example | |-------|---------| | Wax Type | 100% Natural Soy Wax | | Fragrance | Phthalate-free premium fragrance oil — 10% load | | Burn Time | 45–50 hours | | Container | Amber glass jar with wooden lid | | Net Weight | 200 grams | | Wick Type | Cotton braid, lead-free | | Dimensions | 8 cm × 8 cm (diameter × height) | | Safety Warning | Keep away from flammable materials. Never leave unattended. |
Certification Badges for Candle Catalogues - 🌿 100% Natural Soy / Coconut Wax - 🐰 Cruelty-Free Fragrance - ♻️ Recyclable / Reusable Container - 🇮🇳 Handcrafted in India
Candle Photography for Catalogue Shots
The Two Essential Candle Shots 1. **Unlit product shot**: Clean white background, showing label and container clearly — for spec comparison 2. **Lit lifestyle shot**: Candle glowing on a wood surface, bokeh background, warm ambient light — for emotional purchase trigger
Light the Candle, Not the Background Use a dark or moody background for lit candle shots — dark charcoal linen, a slate coaster, or a wooden tray. The flame should be the only light source visible in the frame.
Always request a digital press proof before authorizing full-volume offset print runs. This lets you inspect binding trims, staple creep, and CMYK color densities on your actual paper stock.